BCCI releases media rights tender for India’s bilateral games – Sportsdark


The ITT will be available for purchase until August 25th. © Getty

The wait is finally over as the media rights tender for bilateral India games has been released. The Board of Control for Cricket in India (BCCI) has announced the launch of the tender and is inviting applicants to bid for the Media Rights to the India’s international and domestic matches.

The BCCI has stated that the detailed terms and conditions will be available in the Invitation To Tender (ITT), which can be purchased upon submission of a non-refundable fee of INR 15 lakh.

“The tender process, including eligibility requirements, submission of bids, rights and obligations, etc., are outlined in the ‘Invitation to Tender’ (“ITT”), which will be provided upon payment of a non-refundable fee of INR 15,00,000 (Indian Rupees Fifteen Lakh Only), plus any applicable Goods and Services Tax,” the BCCI stated in a press release.

The ITT will be available for purchase until August 25th. Furthermore, the BCCI added, “Any interested party wishing to submit a bid must purchase the ITT. However, only those who meet the eligibility criteria outlined in the ITT and are subject to the other terms and conditions therein will be eligible to bid. It should be noted that simply purchasing the ITT does not grant any individual the right to bid. The BCCI reserves the right to cancel or modify the bidding process at any stage or in any manner without providing any reason.”

Amazon, Google approached?

Meanwhile, reports have indicated that the BCCI has approached Amazon.com Inc. and Alphabet Inc. (Google) to participate. The apparent intention behind the approach is to enhance the level of interest in the industry, which has recently entered a more subdued state due to various factors.

With reports of Disney Star actively seeking a strategic partnership, the impression emanating from the industry is that current broadcaster might not pose a formidable competition.

Sony, another traditional broadcaster with a significant linear presence, is known to adopt a conservative approach in its bid. Zee, another player, is still in the process of achieving the long-awaited merger with Sony, and the extent to which it will pursue the rights remains uncertain. This situation leaves Viacom 18 as a prominent contender, primarily showcasing interest in the digital rights.

“The relatively tepid response from media firms prior to the auction underscores the challenge of generating profits amid weakened advertising revenues, especially considering the higher viewership garnered by the shorter-format IPL over the years. The auction process is running two weeks behind the schedule recommended by its advisor, Ernst & Young, which had projected the auctions to conclude by the end of August,” reports Bloomberg.

As previously detailed on this platform, it is anticipated that there will be 102 games in the upcoming five-year cycle, slated to conclude in 2027. The BCCI said it would complete the sale by August-end but as per the Tuesday’s notification, that timeline is unlikely to be met.

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